Slash and Gibson officially join forces
The legendary Guns ‘n’ Roses axeman has fittingly become the first ever Global Brand Ambassador for the iconic guitar brand
Gibson has appointed Slash as its first ever Global Brand Ambassador. In this fledgling role the iconic Guns ‘n’ Roses guitarist will be developing new products with Gibson Custom, Gibson and Epiphone.
With Slash having played Gibson guitars for most of his career and collaborated closely with the brand on several projects including product development, marketing, charity initiatives and live events, it seems like an ideal partnership.
Henry Juskiewicz, chairman and CEO of Gibson Brands said of the appointment: “We are thrilled to recognize Slash as Gibson’s first Global Brand Ambassador. Slash embodies the characteristics of creativity, passion and excellence that are so closely aligned with Gibson and we are very proud of the friendship and mutual success we have shared together for over 30 years. We are also very excited about the future products we will be announcing soon.”
Slash is currently performing with Axl Rose Duff McKagan and Axl Rose on the Guns N’ Roses ‘Not In The Lifetime’ world tour. “It’s an honor to be Gibson’s first Global Brand Ambassador,” said Slash. “I’ve been working with Gibson since the early days of my professional career and playing Gibson guitars since before that. I’m proud of the creative relationship we’ve developed over the years.”
The first new product to be announced as a result of the partnership is a Custom Shop Les Paul in an “Anaconda Burst” finish, a limited number of which will be signed by Slash himself.