Birmingham-based road safety organisation DriveSafe & StaySafe unveils a new video education series for schools that needs budding young songwriters
riveSafe & StaySafe, a not-for-profit organisation committed to personal safety awareness, is inviting primary schools from across the West Midlands to create original lyrics for a song promoting road safety. As part of a new cartoon series called The Conies – to help keep children safe especially in travelling to and from school – the winning entry will be put to music and film by professional musicians and video producers at Birmingham production company Goodmedia Ltd and promoted on radio and through social media. All entries will be featured on the DriveSafe & StaySafe website.
The Conies features a cartoon family based on traffic cones, that deliver safety messages through their fun antics and storylines. The series is being produced with the support of the European Regional Development Fund and rock legend and philanthropist Rick Wakeman. Children up to the age of 11 are being invited to submit lyrics for the competition, either individually or as a group, for a song in any style. Each set of lyrics – there is no limit to the number of entries per school – can be submitted on their own or with a musical backing.
DriveSafe & StaySafe Founder Fay Goodman said: “Given that over 85,000 children were either killed or injured in road accidents in the UK within 500 metres of a school in the six years to 2011, we wanted local children to use their creativity in support of our video series that will develop and engage their awareness and safety in a fun and interactive way.”
The competition will support UN Global Road Safety Week from 4-10 May and the closing date is Friday 29 May 2015, with the winning entry due to be announced on 2 July 2015. Entry forms and more details can be obtained online from the DriveSafe & StaySafe website: www.drivesafe-staysafe.co.uk