RCA bigwig is backing the singer’s latest album to enter the charts in the Top 10 by targeting No 1
Pink’s latest album Beautiful Trauma was released today (13 October). It might be her first album in five years, but RCA MD Neil Hughes is hungry for a No 1 album – he will settle for an entry in the Top 10.
“We want a No 1 album, we want to be at least Top 10 at Christmas”, he says. “The market’s changed a lot since The Truth About Love but we’ve got one of the biggest songs, if not the biggest song, of her career at that moment so we want to try and match what that record’s achieved.”
If the figures from the album’s lead single are anything to go by, then expectations of reaching the Top 10 aren’t unreasonable. What About Us spent five weeks at No 1 on the UK airplay chart and remains in the singles chart Top 10 after nine weeks. At the time of writing, the Official Charts Company (OCC) indicates the single has sold 309,703 units, proving that the singer’s break has only made the fans hungrier for her music.
Pink has been busy raising a family, giving birth to her first child in 2011 and second in 2016. And it appears her intentions for success match those of Hughes. The album sees collaborations with Steel Train and Fun guitarist Jack Antonoff, and rapper Eminem. While the rumours of the next Eminem album grow by the day, the success of Beautiful Trauma will become clearer in the following weeks.