Sainsbury’s launches own vinyl range

Sainsburys Own Label vinylresized
Sainsburys Own Label vinylresized

Sainsbury’s vinyl is available now. Image credit: Sainsbury’s

Following success in vinyl sales, Sainsbury’s becomes the first supermarket chain in the UK to establish a record label imprint

Vinyl collectors will now be able to add two first-of-a-kind records to their collections, after supermarket chain Sainsbury’s released two compilation albums from its new Own Label imprint (via Universal and Warner Music) on 3 November.

The two 20 track double albums were put together by music journalist and Saint Etienne musician Bob Stanley.

Hi Fidelity (A Taste Of Stereo Sound) and Coming Into Los Angeles (A Taste Of West Coast) offer sounds of the 60s and 70s, and include bands like Fleetwood Mac, Elton John, The Monkees, Roxy Music and Cat Stevens.

The records are available to buy from 163 stores, with further titles being added in 2018.

The team-up follows the supermarket’s success in the selling of vinyl, with one in 20 records sold in the UK being bought from a Sainsbury’s store. The retailer’s best-selling record to date is Rumours by Fleetwood Mac, with over 12,000 units sold.

Record sales have been increasing over the last 18 months, with the initial comeback being attributed to a hipster revolution. However, such an assessment could be too simplistic, as music lovers purchased over 3.2m records in 2016.

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