Fender’s American Professional Series set to debut

American Professional: “Stays true to the integrity, quality and craftsmanship of legendary Fender designs”

Next week’s NAMM 2017 show will see the introduction of a new flagship collection of professional-grade electric guitars and basses

Fender Musical Instruments Corporation sets the stage for 2017 with the launch of the American Professional Series, a new professional-grade collection of electric guitars and basses debuting 19 January at NAMM 2017 in Anaheim, California. The range introduces new Stratocaster, Telecaster, Precision Bass and Jazz Bass guitars while adding new platforms — the Tele Deluxe, Jaguar and Jazzmaster.

In total, the launch boasts 16 models and 92 products available in 11 colours, including three new colourways: Sonic Gray, Antique Olive and Mystic Seafoam. Featuring new pickups designed by Tim Shaw, the line also incorporates a new ‘Deep C’-shaped neck profile, new electronics, a new case, bone nut and narrow-tall frets.

American Professional guitars are already being used by a number of artists across various genres, such as: singer and producer Ty Dolla $ign, Guns N’ Roses bassist Duff McKagan, rapper and producer Mac Miller, multi-instrumentalist and singer-songwriter Dhani Harrison and American indie rock band Local Natives.

“We are committed to evolving with artists as their musical expression diversifies,” said Fender’s Justin Norvell. “It’s our goal to give artists the tools they need to push the boundaries of their artistry in ways they never thought were possible. The American Professional series stays true to the integrity, quality and craftsmanship of legendary Fender designs, while incorporating more modern, player-centric features.”

Fender’s American Professional instruments ranges from $1,399.99-$1,599.99 (approx. £1,150-£1,313) To find out more, visit: fender.com

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