Trent Reznor is working with Apple on new music products
Nine Inch Nails frontman and songwriter Trent Reznor has revealed that he has been designing new music products with Apple
rent Reznor is working together with Apple, as the two forces look to change the way that music is streamed. When speaking to Billboard the former Chief Creative Officer of Beats Music – which was bought by Apple for $3 billion this year – said that paying for music was of a bygone age. Reznor said, “I think that paying for music is a relic of an era gone by, and I’m saying that as somebody who hopes you pay for music. I’ve spent my life trying to make this thing that now everyone thinks should be free.”
The noted songwriter went on to say that his work for Apple was unique, saying, “Beats was bought by Apple, and they expressed direct interest in me designing some products with them. I can’t go into details, but I feel like I’m in a unique position where I could be of benefit to them. That does mean some compromises in terms of how much brain power goes toward music and creating. This is very creative work that’s not directly making music, but it’s around music. ”
Reznor went on to say that the project would have a big impact on the music world, explaining, “It’s exciting to me, and I think it could have a big enough impact that it’s worth the effort. I’m fully in it right now, and it’s challenging, and it’s unfamiliar and it’s kind of everything I asked for – and the bad thing is it’s everything I asked for.”
The Nine Inch Nails frontman has previously been outspoken in his criticism of the price of music, having told the audience at a 2007 gig in Australia that they should, “steal and steal and steal some more [of his music] and give it to all your friends and keep on stealin’.