Taylor Swift Joins Universal Music Group roster

24 November, 2018 in News

Taylor Swift

Taylor Swift: The new deal marks a new chapter in the singer’s career. Pic: Bserin/Wikimedia Commons

The ‘Shake It Off’ singer leaves Big Machine for Universal Music Group, ending a relationship that spans over 12 years

Ten-time Grammy Award winner Taylor Swift has signed a record deal with Universal Music Group. The powerhouse label will take care of the Swift’s global releases, while Republic Records, a division of UMG, will serve as her label partner in the US.

The deal means a move away from country specialists Big Machine, the record label Swift has been associated with since her debut release in 2007. Big Machine has a long-standing strategic partnership with Republic, whose roster includes Ariana Grande, Florence + The Machine, Liam Payne and Family Guy creator Seth MacFarlane.

“Few artists in history approach Taylor Swift’s combination of massive global hits and creative brilliance,” said Sir Lucian Grainge, Chairman and CEO of Universal Music Group. “She is so multi-talented, she can achieve anything. Because of her commitment to her fellow artists, not only did she want to partner with a company that understood her creative vision and had the resources and expertise to execute globally on her behalf, she also sought a partner whose approach to artists was aligned with hers. With these shared beliefs, there is so much we can accomplish together, and all of us at UMG are enormously proud to be embarking on the next chapter of her career alongside her.”

Taylor Swift is one of the most successful artists of all time, being the youngest singer to win the prestigious Grammy Award for Album Of The Year. In 2016, Swift became the first female solo artist to win the award twice with the album 1989.