Gretsch and Bono partner to create (RED) guitar
The iconic instrument brand and the U2 frontman join forces on new signature model, supporting the charity which fights AIDS
retsch and Bono join forces to launch a new signature guitar model, the (GRETSCH)RED, which bears the (RED) logo on the pickguard and truss rod cover. Each guitar sold raises money for the charity co-founded by Bono to get businesses and people involved in the fight against AIDS.
The double-cutaway (GRETSCH)RED G5623 Electromatic Center-Block Bono ‘Signature’ Model puts Bono’s personalized stamp on Gretsch’s new thinline spruce center-block design, which is set to deliver “high gain-friendly tone” and greater control over the kind of feedback players want.
Other features include a bound arched maple top with bound sound holes, maple sides and arched back (also bound), maple neck, 22-fret bound rosewood fingerboard with Neo-Classic ‘thumbnail’ inlays, dual ‘Black Top’ Filter’Tron pickups with three-position toggle switching, and master volume and tone controls, anchored Adjusto-Matic bridge with “G”-cutout tailpiece, Grover deluxe tuners, chrome hardware and deluxe case.
“The (Gretsh)RED guitar is a guitarist’s dream,” said Bono, co-founder of (RED). “And the reality is that every time someone buys one, it’s raising money to fight AIDS. That money can buy life-saving medicine for pregnant mothers living with HIV, and prevent their babies being born with the virus. They’re the same pills that will help deliver an AIDS Free Generation.”
Five percent of the wholesale price from each guitar sold will go to the Global Fund. For more information on Gretsch fretted instruments, go to www.gretschguitars.com and for more information on (RED), go to www.red.org