Sheeran and Martin join forces again
Martin Guitar and the multi-platinum singer-songwriter team up for a second time to create the Ed Sheeran X Signature Edition
egendary guitar manufacturer C.F. Martin & Co. and multi-platinum singer-songwriter Ed Sheeran are teaming up for the second time to create another Signature Artist Edition guitar from the Martin Custom Shop, the Ed Sheeran X Signature Edition. In 2013, Martin Guitar and Sheeran unveiled their first collaboration, the LX1E Ed Sheeran Signature Edition.
Sheeran is once again donating 100% of his royalties from the sales of each guitar to East Anglia’s Children’s Hospices, a UK-based charity in his hometown. The organisation, whose Royal Patron is The Duchess of Cambridge, supports families and cares for young people with life-threatening conditions and provides services across several UK counties, including Suffolk, where Sheeran was raised.
“It was a huge privilege working with the Martin team to create another Signature Edition guitar,” said Sheeran. “I’ve had the chance to bring the new model on the road with me already, and I’m excited that my fans will be able to purchase one of their own, with all the proceeds going to EACH, a charity very close to my heart.”
Designed in collaboration with the Grammy-nominated artist and brand ambassador, the Ed Sheeran X Signature Edition features his signature “X” (Multiply) sign on the headstock and down the fretboard. The six times platinum-selling album’s logo is inlayed in solid koa on a solid spruce wood top. The model comes stage-ready, equipped with Fishman Isys T electronics, SP Lifespan Martin strings and a padded gig bag.
“I take great pride in the relationship we have with Ed,” said Amani Duncan VP of Brand Marketing for C.F. Martin & Co. “He is not only an incredible talent but also an extremely compassionate human being. Over 182 years, Martin Guitar has had the privilege of working alongside legendary Artists, and we are proud to be able to continue this long-standing tradition and musical journey with Ed Sheeran.”
“This is the second time Ed Sheeran has launched a Martin Guitar Signature Edition in aid of EACH and we’re absolutely delighted that he has once again chosen to support us through sales of this special guitar!” said Graham Butland, EACH Chief Executive. “The first guitar was a real success and raised a significant amount of money for the charity. We’d like to thank Ed, C.F. Martin & Co, and absolutely everyone involved in the project.”
The Ed Sheeran X Signature Edition is available for pre-order now, although the retail price is yet to be confirmed. To find an authorised Martin dealer to pre-order the model, go to www.martinguitar.com